Héctor Ayuso

Most people follow trends. Héctor sets them

A pioneer in digital art, he’s spent decades mixing design, technology, and storytelling—long before brands caught on. He built OFFF from nothing into a global movement, giving underground artists a stage before the world knew their names.

Now, he’s making creativity a full-contact sport. Alongside Marko Pfann, he runs Paradiso—a retreat where creatives stop faking passion, burn out excuses, and start making work that matters.Héctor doesn’t just design experiences—he makes them happen. He pushes people past comfort, challenges safe ideas, and proves that the best work comes when you stop waiting for permission.

When he’s not building the future, he’s lost in a film, a city, or a conversation that changes everything.