For creatives this is feels true. Let me explain:

This isn’t a 12-week business program.
Joining a NOT on sale Focus Group is a commitment to becoming a better creative first, so the business can follow.

It’s about growing inside before trying to scale outside.
About finding yourself again.
Carving out a point of view.
Developing a message people actually want to follow.

Yes, we talk about sales, marketing, visibility, social media.
But not as tactics.
Not as funnels.
Not as manipulation.

We approach all of it human-first.

This is the antidote to the performance-driven creative business.
The one where everything is optimized, polished, efficient, and somehow empty.

We believe something else:
Money is not the goal. Money is the consequence.

The consequence of creative culture.
Of personal growth.
Of clarity.
Of integrity.

And our past Focus Groups can vouch for that.

After a few months of incubation, and only weeks of execution, things started to shift:

“Marko, I found myself. I’m not lost anymore.”

“We just made the biggest deal in our company’s history.”

“We just won a project with Apple.”

“For the first time, we told the client what they should do — and there was zero resistance.”

We didn’t teach funnels.
We didn’t teach negotiation tricks.
We didn’t teach persuasion hacks.

We skipped the hocus-pocus and focused on what actually matters:

Creative integrity.
Authenticity.
Courage.
Confidence.

And the ability to run a creative business your way,
because that’s the only way it will ever work.

Imagine this:
Clients come to you for your thinking, not cheap execution.
For your judgment, not your tools.
For clarity, not risk minimization.

You attract a different kind of client.
One aligned with you.
One who seeks purpose before efficiency.

Because creativity isn’t meant to be run like a “normal” business.
Creativity is meant to lead the commercial world, not clock into it.

Real creativity isn’t safe.
It isn’t efficient.

It wastes time.
It burns resources.
It relies on intuition, not systems.

And if you try to play the classic business game, you’ll always lose, because your values don’t align.

You are a creative person.
You’re allowed to run your business accordingly.

If this resonates, I invite you to join the next NOT ON SALE Focus Group and commit to making 2026 your best year ever.

Not because you’ll make “tons of money.”
But because you’ll finally know who you are, and double down on it.

Curious?
Send me a DM.

No pitch.
No agenda.

I’ll show you how we work.
I’ll answer every question honestly.
I’ll tell you where your blind spots are, and what it’ll actually take to become the best version of yourself.

Money is the consequence.
Never the goal.

That’s the work.