
Edition 33 — November 24th, 2024
art
The creative industry needs your voice
Let’s start with this:
The creative industry is suffering.
Not because of talent.
Not because of technology.
But because too many voices—the ones that matter most—are silent.
Why Stay Quiet?
You’ve thought about it:
Building a personal brand.
Sharing your perspective.
But then comes the inner monologue:
- What if I say the wrong thing?
- What if people don’t like it?
- What if I lose clients, spark a backlash, or damage my reputation?
I get it. The stakes feel high.
So you suit up, stay quiet, and focus on the work.
And the noise rolls on—half-truths, shortcuts, and success myths drowning out the voices that could actually make a difference.
Your fear is real, but it’s misplaced.
Because the reality is this: people are desperate for authenticity.
Mediocrity Is Killing Us
The creative industry is awash with mediocrity.
- Gurus shouting about “work-life balance” as if it’s an achievable formula.
- Coaches peddling quick wins and silver-bullet solutions.
- An entire ecosystem obsessed with keeping up appearances, rather than creating something real.
And while the wrong voices dominate, most studio owners?
They’re busy playing it safe, staying in the background, and then complaining that the next generation has a “stage mindset.”
But here’s the truth:
- Safe doesn’t lead.
- Safe doesn’t inspire.
- And safe sure as hell won’t save this industry.
Why Your Voice Matters
Your voice isn’t just a personal brand.
It’s a beacon for the people who need to hear the truth.
We need more voices standing up to say:
- Creativity takes real work. Not shortcuts. Not hacks. Just relentless, beautiful effort.
- Life-work balance isn’t a blueprint for greatness. The creative life demands passion, dedication, and obsession.
- Leadership isn’t a popularity contest. It’s about defending what’s right.
When you speak up, you’re not just amplifying your story.
You’re giving others the courage to do the same.
This industry thrives on bravery. On visionaries who refuse to water down their message to please everyone.
But What About the Fear?
Yes, it’s scary.
You will say the wrong thing.
You will alienate someone.
You might even face criticism.
But let me ask you: isn’t the alternative worse?
To fade into the background?
To leave the stage to people who don’t care about creativity the way you do?
To let this industry drift further into mediocrity while you keep your mouth shut?
The people who truly matter—your clients, collaborators, and peers—will respect you more for being real than for playing it safe.
Be the Leader This Industry Needs
The creative world doesn’t need more shallow voices promising shortcuts or chasing trends.
It needs you.
Your perspective.
Your integrity.
Your leadership.
Because the future of this industry depends on people who stand up and say:
- This is what I believe.
- This is what it takes.
- And this is why it matters.
Will it be easy? No.
But will it be worth it? Every damn second.
Your Voice is Your Superpower
Here’s the thing: when you speak up, you don’t just elevate yourself—you elevate your entire studio.
Your voice:
- Increases your studio’s worth. Your POV transforms your work into something your ideal clients must have.
- Puts you on the map. The right people—the decision-makers who value artistry—will know exactly who you are and what you stand for.
- Changes the conversation. Instead of chasing clients, you’ll attract the ones who are ready to talk business on your terms.
This isn’t just about making noise. It’s about being authentic.
The more you share your perspective, the more your studio becomes the go-to for work that matters.
Now Is the Time
The creative industry needs leaders.
Not followers.
Not trend-chasers.
So stop hiding. Start speaking.
Your voice matters more than you realize.
Ready to build your voice without risking your reputation?
Marko Pfann
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